Case studies
Chocolate Gannets (124 kb)
Chocolate Gannets, luxury accommodation on the Great Ocean Road in Apollo Bay used research to create a product that caters for a particular market segment http://www.chocolategannets.com.au
Geelong Otway Tourism (127 kb)
Geelong Otway Tourism one of Australia’s most respected regional tourism organisations, commissioned empirical data In order to improve its service to developers and to encourage the establishment of infrastructure based on need. http://www.geelongotway.org
Royal Botanic Gardens (107 kb)
The Royal Botanic Gardens use research to assist in deciding where it should direct its scarce resources to maximise visitor satisfaction and improve the visitor experience. http://www.rbg.vic.gov.au
Sovereign Hill (124 kb)
Sovereign Hill, one of Australia’s leading attractions and probably the country’s best example of interpretive heritage tourism used research to help it with its advertising thrust. http://www.sovereignhill.com.au
Federation Square (123 kb)
Research was essential in improving the overall visitor experience at Federation Square, that is made up of over 35 organisations and commercial tenants. http://www.federationsquare.com.au
Brockmares by the Bay B&B (673 kb)
Read about accommodation proprietors who used all available resources to establish and then to fine-tune their product, to find out about their target market, and who are still keeping up with the ever changing trends of the industry.