The Seven Modules/Pieces

The Steering Committee, comprised of industry representatives with a range of skills and knowledge, agreed that the task was too large to be considered at one point in time and in one document. To achieve quality visitor experiences it is necessary to consider the individual components that collectively contribute to the complete tourism experience.

Seven key areas have been identified. These are:

• Understanding visitor needs and expectations.
• People excellence – valuing your people.
• Business excellence – maximising business performance.
• Growing destinations – highlighting the complimentary nature of products and services within a destination.
• Industry participation – working together, contribution to the seamless integration between various tourism products.
• Fostering innovation – the adoption of innovative practices.
• Sustainability in tourism – consideration of financial, environmental, social and cultural impact of the business.

Modules 1 to 7 will be released from October 2006 through to October 2007

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