Case Studies

Ian Southall, Powerworks (246 kb)
Ian Southall is a relative newcomer to Gippsland’s tourism industry, but after 30 years as a regional television executive, he came to the role with a better understanding than most people that connection to the community is a vital ingredient of business success.

 

 

 

Aerial Sky Dives (244 kb)
Janine Hayes spends many of her working hours flying in freefall at 220km an hour. Although she is earthbound for the rest of the working day, she tends to throw herself at her business with just as much energy.

 

 

 

City of Ballarat Visitor Services (282 kb)
The City of Ballarat’s decision in 2006 to decentralise visitor information service has not only made it easier for its 2 million visitors per year to get hold of information, but it has also created a tighter network among tourism operators.

 

 

 

Beacon Resort, Queenscliff (161 kb)
Queenscliff’s BIG4 Beacon Resort was established by the Golightly Family in 1970 and since then has built a reputation for being one of the most ‘connected’ businesses in the industry.

 

 

 

 

Boynton’s Feathertop Winery, Porepunkah (318 kb)
Boynton’s Feathertop Winery on The Great Alpine Road in Victoria’s north-east rates among the world’s most stunningly located wineries. Situated in the lush Ovens Valley and close to Victoria’s ski fields, you could be forgiven for thinking that it’s the plaything of a Collins Street medico or King Street lawyer.

 

 

 

Jewish Museum Australia, St Kilda (396 kb)
A wall of plaques and certificates displayed inside the front entrance of Melbourne’s Jewish Museum attests to how well connected it is to its various communities.

 

 

 

 

Bendigo Life’s a Dish (157 kb)
Anyone working in the tourism industry knows that one of the hardest sectors to involve and to get to work together is restaurants. The highly competitive nature of the industry and its working hours usually mitigates collaboration and networking.

 

 

 

 

Mornington Peninsula Swapcard Campaign & Referral Network (102 kb)
Something that began life as an innovative, cost-effective method to internally market the attractions of the Mornington Peninsula has also developed into an excellent way of helping tourism and hospitality operators to be more involved in their industry and keeping them networked with each other.

 

 

Mildura Tourism Week (261 kb)
Many regions hold events to network their tourism industry operators and to highlight the importance of the industry to the local community, but few do it as well as Mildura Tourism.

 

 

 

 

Geelong Otway Tourism membership scheme (135 kb)
Since its establishment in 1993, Geelong Otway Tourism (G.O.T.) has operated a one-fee dual-membership system.