Tourism Excellence

Product & Infrastructure checklist

A product and infrastructure inventory and assessment is usually done as an important part of the planning process. It should reveal gaps that can be major impediments to achieving destination status and prioritise those that can be addressed as part of the medium to longer term planning.

While not exhaustive, the following is presented as a comprehensive checklist. Not all items will be applicable to all destinations and it should be regarded as a guide only.

 

ACCESS & TRANSPORT SERVICES                     Evaluation

 

External

  1. Air
  2. Road
  3. Rail
  4. Sea & waterway
  1. Type & location
  2. Annual and peak patronage
  3. Service routes
  4. Operational constraints

 

Internal

  1. Coach services/ terminals
  2. Rail services/ railway stations
  3. Air services/ airports
  4. Taxi services
  5. Courtesy coaches

ATTRACTIONS                                                          Evaluation

 

Natural attractions

  1. Beaches
  2. Rivers and creeks
  3. Lakes and lagoons
  4. National & State Parks, Forests and Reserves
  5. Wilderness areas
  6. Scenic lookouts
  7. Walking trails
  8. Mountains
  9. Caves
  10. Native fauna
  11. Flora
  1. Type of facility
  2. Location & accessibility
  3. Annual visitation

 

 

 

 

  1. Type of facility
  2. Location & accessibility
  3. Annual visitation

 

 

 

 

  1. Type of facility
  2. Location & accessibility
  3. Annual visitation

 

Built and other attractions

Heritage
 

  1. Museums
  2. Buildings
  3. Historic precincts & events

 

 

Agriculture

Demonstrations, inspections and tours

 

 

Wineries

 

 

Manufacturing/ processing

 Demonstrations/ inspections/ tours

 

 

Recreation facilities

  1. Sports facilities
  2. Golf courses
  3. Swimming pools
  4. Walking/ cycle trails
  5. Recreational fishing
  6. Off-road facilities

 

 

Tours & Cruises

  1. Half day tours
  2. Full day tours
  3. Extended tours
  4. Special Interest
    1. Type of service & facility
    2. Tour route/ area of operation
    3. Operational constraints

 

ACCOMMODATION                                                  Evaluation

 

 
  1. Resorts
  2. Hotels
  3. Motels
  4. Units/ flats
  5. Holiday homes
  6. Guesthouses
  7. Hostels
  8. Universities/ colleges
  9. Caravan parks
  10. Campgrounds
  11. Host farms
  12. Bed and breakfast/ homestay
  13. Houseboats
  1. Type of facility
  2. Location & accessibility
  3. Annual & peak patronage
  4. Employment and
  5. Operational constraints

CONFERENCE/ MEETING VENUES                     Evaluation

 

 
  1. City/ town halls
  2. Conference centres
  3. Hotels and motels with function rooms
  4. Educational institutions
  5. Clubs
  1. Location
  2. Capacity
  3. Equipment
  4. Food service support

HOSPITALITY SERVICES                                       Evaluation

 

 
  1. Conference venues
  2. Restaurants
  3. Coffee shops
  4. Cafes
  5. Fast food outlets
  6. Bars
  7. Licensed clubs
  8. Night clubs
  1. Type of facility & service
  2. Location
  3. Hospitality service mix

ENTERTAINMENT                                                  Evaluation

 

 
  1. Live theatre
  2. Cinemas
  3. Club entertainment
  4. Gaming
  1. Type of facility
  2. Location & accessibility

SPECIAL EVENTS & FESTIVALS                          Evaluation

 

 
  1. Sporting
  2. Arts/ culture
  3. Heritage
  4. Ethnic
  5. Horticultural
  6. Agricultural
  7. Conferences
  1. Type and time of year
  2. Location
  3. Attendance
  4. Local/; regional./ state/ national significance

CULTURAL PRODUCT                                           Evaluation

 

 
  1. Art galleries
  2. Exhibitions
  3. Performing arts & music
  4. Regional food and wine
  5. Heritage
  6. Botanical gardens
  7. Aboriginal
  1. Type
  2. Location & accessibility
  3. Hours of operation
  4. Visitation
  5. Constraints

 

Special Interest
  1. Bird watching
  2. Wildflower tours
  3. Photography
  4. Educational study tours
  1. Type
  2. Location & access
  3. Seasonality constraints

ADVENTURE ACTIVITIES                                     Evaluation

 

 
  1. Off road recreation
  2. Climbing/ abseiling
  3. Bungee jumping
  4. White water canoeing/ rafting
  5. Aerial
  6. Horse riding

 
  1. Type
  2. Location and access
  3. Frequency
  4. Seasonal & other constraints

ARTS & CRAFTS                                                      Evaluation

 

 
  1. Markets
  2. Exhibitions
  3. Cottage industry
  1. Type
  2. Location & access
  3. Frequency

VISITOR INFORMATION SERVICES                 Evaluation

 

 
  1. Accredited Visitor Information Centres
  2. Non-accredited V.I.C.s

 
  1. Location
  2. Accessibility/ parking
  3. Signage
  4. Opening hours
  5. Appearance
  6. Internal layout
  7. Display area
  8. Souvenir range
  9. Booking services

 

 
  1. Roadside information bays
  1. Signage
  2. Location & accessibility
  3. Parking
  4. Facilities
  5. Design standard
  6. Quality of content

 

 
  1. Road signage
  2. Static interpretative information
  1. Location & visibility
  2. Design standard
  3. Compliance
  4. Information hierarchy

 

 
  1. Tourist drives/ touring routes
  1. Route structure
  2. Signage
  3. Interpretive information

SUPPORT SERVICES                                               Evaluation

 

 
  1. Public toilets
  2. Pubic showers
  3. Laundromats
  4. Newsagencies
  5. Banks/ ATMS
  6. EFTPOS
  7. Medical services
  8. Vehicle breakdown services
  9. Mobile phone services
  10. Post offices
  1. Location & accessibility
  2. Trading hours

EDUCATION & TRAINING                                     Evaluation

 

 
  1. Tourism skills
  2. Hospitality skills
  3. Customer service
  4. Interpersonal skills
  5. Communication
  6. Small business management
  7. Small business marketing
  1. Location & type of course
  2. Syllabus
  3. Duration
  4. Frequency
  5. Cost