Case Studies

Royal Melbourne Zoo (184kb)

The Royal Melbourne Zoo is highly regarded around the world for its enlightened approach to animal management as well as its programs developed to introduce the public to the animal world.

 

 

Wotif.com (223 kb)

In just seven years Graeme Wood's tourism innovation, developed in a Queensland garage, has changed the face of how most people book their accommodation. Read about how the former chicken farmer turned a solution to one client's problem into a multi-national business.

 

 

Spirit House (204kb)

Queensland's much acclaimed Spirit House Restaurant, in the Noosa hinterland, uses the combination of its superb setting, food, cooking classes and an outbound tour program to stand out from the plethora of dining options on the Sunshine Coast.

 

 

Eureka (631kb)

The owners of Melbourne's Eureka Skydeck were not satisifed to just take their visitors 88 floors into the sky. They set out to create an experience that not only gets the adrenalin pumping, but which sets their observation deck apart from anything else in the world.

 

 

Mareeba (118kb)

Tropical North Queensland's Mareeba Tropical Savanna and Wetland Reserve harnesses the philosophy of a not-for-profit organization and the energies of a local community to create a regionally significant eco-tourism project.

 

 

Natural Treasures (232kb)

In 1998, ex-National Parks ranger Paul Sandells set-out to establish a tour product for the Great Ocean Road region that provided a more indepth understanding and appreciation of the area, plus a major point of differentiation. Learn about his Natural Treasures tour program

 

 

Penfolds (174kb)

Wine tasting is a standard part of Australia's tourism offering, so Penfolds Barossa Valley decided to turn their experience into a highly interactive behind-the scenes experience, where visitors become winemakers for an hour or so.