A few other ideas for building innovative thinking

Study trips – many industries organize study trips for its participants to observe and learn from the best practice examples around the country and the world. It may be just a group of tourism operators visiting another region for a day or two, or it could be an international tour organized by an industry association. You are more likely to get to see impressive things as a formal group, rather than as a casual visitor. Sabbatical leave options for key staff members can be mutually beneficial. Don’t forget to feed back findings and observations to colleagues.

Staff interaction and feedback – even very small organizations benefit from regular time put aside to share ideas. Value all ideas that come forth and cultivate an atmosphere in the organization that encourages creative and innovative thought.

Tap into customer experience – the customers who pass through your business have a wealth of experience to share. Many will have traveled Australia and overseas. Think of them as a free pool of new ideas and suggestions.

‘Thinking’ workshops/ seminars – these are sessions designed to open people’s eyes and minds and to develop skills to foster more lateral thinking. Consider a speaker on innovation or a futurist to kick-start the session.

Leadership programs – a number of programs to foster leadership and innovative thinking are available. Some attract government funding/ subsidies. A recent excellent example in the Victorian tourism industry is the Gippsland Tourism Leadership training program (158 kb)

Utilise examples/ speakers from ‘outside’ industries at tourism functions/ conferences – our industry tends to be a little incestuous and inward looking. Fresh ideas from outside can often open eyes and stimulate more lateral thought.

Look ahead – examine potential trends. Try to be proactive rather than reactive. There is a wealth of information online, in bookshops and in everyday sources such as newspapers and industry journals that can assist.

Foster linkages – a lot can be gained through collaboration, which can also mean that the cost and risk of development is shared. Alliances with tertiary institutions and linkages with professional associations can be particularly helpful.