Background
Everyone has a role
The Victorian Government, through the provision of infrastructure, legislation, regulations, support and information, plays a pivotal role in providing an environment conducive to establishing and conducting business in our state.
Tourism Victoria, as a responsible marketer, also plays an important role in supporting and encouraging quality tourism experiences so as to ensure the marketing promise is delivered and that Victoria's industry remains competitive.
Amongst other things, industry associations seek to build the prosperity of member businesses by providing programs, independent and relevant information, advice and assistance. Working in partnership becomes a strength of the business, the sector and/or region.
A key role of the peak industry associations, Tourism Victoria and other State Government agencies is to assist those tourism businesses with the ambition to provide quality experiences and the passion to be recognised for their excellence.
The real driver and beneficiary of Tourism Excellence will be tourism businesses, and the networks (destinations, regions, associations) with whom they are connected.