"Excellence is not a skill. It is an attitude." Ralph Marston
Introduction to Tourism Excellence
Tourism Excellence has been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry.
Case Study of the Month: Chefs in the City
In 2002 Restaurant and Catering Victoria (RCV) embarked on an annual program designed to expose regionally based apprentices to the range of work opportunities available in the industry. The need was to not only demonstrate other opportunities, but also to boost their enthusiasm for the work, to provide new ideas and thinking and, hopefully, to increase their commitment to remain within the industry.
“Having worked globally as a Business Manager and Facilitator for a large corporation I have been exposed to a broad range of programs and resource material. I find the Tourism Excellence material extremely comprehensive and very professional. It covers all areas that you need to think about when operating a Tourism business plus good thought provoking questions that every business operator should ask themselves periodically. The links to other sites provide you with additional excellent resources and research data. I love the case studies; they are inspiring, stimulate your creativity and give you the courage to go out and do it.”
Carol Hulst, Sault Estate and President, Hepburn Regional Tourism Association.
Participation – Getting Involved.
The final module ‘Participation – Getting Involved’ of the Tourism Excellence program was launched by The Hon Tim Holding MP, Minister for Tourism and Major Events on the 17th April 2008 at the Windsor Hotel.
‘Participation – Getting Involved’ aims to create an environment that nurtures the development of industry leaders, provides effective structures and encourages improved industry networks, participation and engagement.
Steve Moneghetti, one of Australia’s greatest ever distance runners, was the guest speaker at the launch. Steve spoke of his life as a long distance runner and similarities of running a business and that you can’t do it on your own. You need the support of others who you can learn from.
Fostering Innovation
(Launched December 2007)
Fostering Innovation aims to inspire innovation and creativity within the industry by enhancing the capacity to challenge assumptions and foster reinvention, resulting in the development of innovative products and better use of available technology. Test yourself and your organisation's innovation capability
Sustainability in Tourism
(Launched December 2007)
The Sustainability in Tourism module takes a broader brush approach by covering environmental, economic and socio-cultural aspects of the tourism industry – in other words investment, production, employment, marketing and finance.
Case Studies: View excellent examples of Fostering Innovation and Sustainability in Tourism
Growing Destinations
(Launched September 2007)
The focus of this module is to provide the tools and mechanisms to plan for the growth of Victoria's regions and destinations.
This module highlights many of the elements that need to be considered when wishing to establish a successful tourism destination. They are grouped under three key topics: Leadership / Development & Infrastructure / Marketing & Communications
Case Studies: View excellent examples of Growing Destinations
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Business Excellence
(Launched May 2007)
The Business Excellence module aims to provide tourism operators with the means to access knowledge, to use tools and to develop new skills in order to continually improve their business operation, throughout its product lifecycle from Starting, Growing to Exiting.
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People Excellence
(Launched March 2007)
People Excellence (Module 2) aims to foster an innovative and creative workforce by attracting and retaining the right people and by providing a professional career path within the tourism industry.
Engaging, training and retaining the best possible staff is often the only thing that differentiates a business from its competition.
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Understanding visitor needs and expectations
(Launched October 2006)
Understanding visitor needs and expectations is the first of seven Tourism Excellence modules to be developed. This module focuses on the importance of research to enable the setting of benchmarks that measure, encourage and reward ongoing improvement.
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