Introduction to Tourism Excellence
Tourism Excellence has been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry.
"Excellence is not a skill. It is an attitude." Ralph Marston
The Seven Modules:
Understanding Visitor Needs and Expectations
Excellent visitor experiences are often underpinned by exceptional customer service. The concept of customer service standards will vary based upon your life experiences.
Case Studies
Video Case Study
People Excellence
This module aims to foster an innovative and creative workforce, through providing tools to enable operators to attract the right people and to provide them with a professional career path.
Case Studies
Video Case Study
Business Excellence
Tourism is a fiercely competitive business. We not only compete with other businesses, towns, regions and states, but with all the other demands for consumers’ discretionary dollar.
Case Studies
Video Case Study
Business Excellence - De Bortoli Wines
Growing Destinations
The ideas and information contained in this module are primarily directed at local government management and staff, particularly those who supervise or direct tourism activity in their municipalities.
Case Studies
Video Case Study
Growing Destinations - Loddon Valley Shire
Participation - Getting Involved
Tourism thrives on networking, and networking tends to grow from being involved in the myriad of opportunities our industry makes available.
Case Studies
Video Case Study
Participation - Getting Involved - Ballarat Regional Tourism
Fostering Innovation
Innovation is about ideas and transforming those ideas into value-creating outcomes. While it involves creativity, it is more about bringing the ideas to life in order to make a specific and tangible difference.
Case Studies
Video Case Study
Fostering Innovation - Zoos Victoria
Sustainability in Tourism
‘Sustainable tourism’ encompasses the environmental, economic and socio-cultural aspects of the tourism industry.