Introduction to Tourism Excellence

Tourism Excellence has been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry.

"Excellence is not a skill. It is an attitude." Ralph Marston

The Seven Modules:

Understanding visitor needs and expectations

People Excellence – valuing your people.

Business Excellence – maximising business performance.

Marketing Excellence – achieving your business objectives - how to get and keep your customers.

Growing Destinations – highlighting the complimentary nature of products and services within a destination.

Fostering Innovation – the adoption of innovative practices.

Sustainability in Tourism – consideration of financial, environmental, social and cultural impact of the business.

Tourism Excellence Case Studies